This report focuses on the potential impact on heated tobacco consumers of the upcoming ban on flavoured tobacco-containing heated tobacco sticks in the European Union (EU).

It analyses current consumption patterns in four European countries (Czech Republic, Germany, Hungary and Poland), which are four of the six largest heated tobacco markets by value in the EU. The report aims to identify to what extent the removal of these flavoured products will impact the consumption patterns of current heated tobacco users and how these consumers are likely to respond to the changes.


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