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News analysis

Swedish Match sees 2021 finish with strong growth in smoke-free products

Written by || 21st February 2022 || News analysis | Modern oral | Snus | GeographiesDenmark Europe North America Norway Sweden United States

Swedish Match has reported an 11% sales increase in 2021 driven by the smoke-free product segment, with strong growth in the US and Scandinavia. The Stockholm-based company highlighted the contribution its nicotine pouches in particular were making and the potential for greater future growth in that product category.

The company forecasts further growth in consumer demand for safer alternatives to cigarettes for 2022, and plans to invest more in the US and Scandinavia, especially when it comes to nicotine pouches, as it looks to continue to help build alternatives to conventional cigarettes.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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