TobaccoIntelligence - complete coverage of PMI

Philip Morris International (PMI) is the multinational tobacco manufacturing company that produces Marlboro cigarettes. More recently, it’s been building up its tobacco alternatives portfolio and has become well known for its heated tobacco device IQOS. Access all of our coverage relating to PMI from this page, from business news and market reports to infographics on the progress of IQOS around the world.

Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 - Heated tobacco market reports , Market reports |

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.