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TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this research.
Philip Morris International (PMI) did not deliberately mislead investors about clinical trials for its Iqos heated tobacco system or about the product’s prospects in Japan, a US federal court has ruled
PMI saw its market share of heated tobacco units in IQOS markets, excluding the US, rise by 1.4 percentage points to 5% last year, with a 44.2% increase in HnB shipments
TobaccoIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold
This report seeks to understand current and potential IQOS users’ profiles and preferences by comparing survey results from Canada and the US
PMI has posted an 84.8% year-on-year increase in heated tobacco shipments in the third quarter of 2019 to nearly 16bn units, while its shipments of conventional cigarettes went down by 5.9%
This report provides an overview of the South Korean heated tobacco market in terms of consumption, market size, brands and prices
The Russian Federal Anti-monopoly Service has rejected a complaint by the International Confederation of Consumer Societies that IQOS display stands in stores violated federal advertising rules
PMI considers almost hitting $1.5bn revenue for its reduced risk portfolio in the second quarter of 2019 a “positive top-line momentum”
Philip Morris International (PMI) is to expand its British heated tobacco presence with the opening of four new IQOS stores in Bristol this summer
PMI’s heated tobacco device IQOS and its associated consumables have been granted market authorisation by the FDA
There have been mixed reactions from within the industry to the FDA decision to allow PMI’s heated-tobacco device IQOS and its associated consumables onto the US market
The US FDA has given its approval for Philip Morris International (PMI)’s IQOS in the US, along with its associated consumables ― the first heated-tobacco products to be so approved
Philip Morris International (PMI) is suing British American Tobacco (BAT) in Japan for infringement of the patent for IQOS, claiming the rival company has copied the technology for its own Glo device
Philip Morris International (PMI) is to open an IQOS flagship store in Johannesburg, South Africa next year – with a welcome from the local e-cig industry
PMI has announced the worldwide launch of two new IQOS devices during a series of events in Japan. The iQOS 3 and iQOS Multi feature quicker charging and longer battery life
In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead of vaping
PMI confidently expects to shift more heated tobacco devices and consumables in the next few years as a fall is anticipated in sales of combustible cigarettes
Japan’s advanced heated tobacco market and its ban on nicotine e-liquid are between them leading e-cigarette manufacturers to launch their own HnB devices – many compatible with the Heets made for market leader IQOS
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy
Philip Morris International has ceased production of traditional cigarettes at its Papastratos factory in the Athens suburb of Aspropyrgos in Greece, which will now manufacture only Heets, the tobacco sticks for IQOS
The IQOS heated tobacco system is on sale across Southeast Asia, despite doubts over its legality in a number of countries, and the official disapproval of its maker, PMI
Our report examines the French distribution channels for PMI’s IQOS, currently the only heated tobacco system available in France, along with its associated Heets consumables
The US Food and Drug Administration (FDA) will have to consider again next year the possibility that snus could be a reduced-risk form of tobacco, following a series of applications from R.J. Reynolds Tobacco Company
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?
Philip Morris International (PMI) has run into legal trouble in New Zealand, where the health ministry has taken the company to court for attempting to sell its iQOS heat-not-burn device in the country.
Philip Morris International is to convert its largest tobacco factory in Greece to manufacture iQOS heat sticks.
Altria is set to take a digital approach to launching its iQOS heat-not-burn product in the U.S. but there will be significant costs along the way.
Philip Morris International (PMI) is testing its iQOS heat-not-burn product in Russia, ECigIntelligence has confirmed.
Philip Morris International (PMI) will no longer be conspicuous in the tobacco alternatives market by its absence
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