Market reports - Market analysis of the alternative tobacco sector

Portugal: heated tobacco market snapshot, December 2024

Written by Ana Liz Molina | 5th December 2024

This TobaccoIntelligence market snapshot for Portugal covers the following indicators: current and forecast market size and brand share, pricing and affordability, retail channels, brand availability and flavours ...

Heated tobacco in Europe: retailer survey report, November 2024

Written by Lola Gasull | 28th November 2024

This report highlights key insights from the survey data collected from offline retailers in nine European countries, providing a comprehensive overview of the general trends in the European heated tobacco market ...

Greece: heated tobacco market snapshot, November 2024

Written by Ana Liz Molina | 25th November 2024

This TobaccoIntelligence market snapshot for Greece covers the following indicators: current and forecast market size and brand share, pricing and affordability, retail channels, brand availability and flavours ...

Japan: nicotine pouch market overview, 2024

Written by Julian Bobadilla | 15th November 2024

This market snapshot offers an overview of the nicotine pouch market in Japan, covering retail channels, marketing, pricing and product characteristics ...

Poland: nicotine pouch market snapshot, November 2024

Written by Genaro Pierucci | 15th November 2024

This market snapshot offers an overview of the nicotine pouch market in Poland, covering retail channels, pricing and product characteristics ...

The Middle East: nicotine pouch market overview, October 2024

Written by Genaro Pierucci | 29th October 2024

This report covers eight countries – Saudi Arabia, the United Arab Emirates (UAE), Bahrain, Qatar, Kuwait, Lebanon, Israel and Jordan – analysing their regulatory and market status for nicotine pouches ...

Heated tobacco compatible hardware tracker insights, Q3 2024

Written by Ana Liz Molina | 28th October 2024

This short report offers insights into heated tobacco compatible hardware found in the third quarter of 2024, taken from our compatible hardware market tracker ...

Kenya: nicotine pouch market overview, October 2024

Written by Julian Bobadilla | 15th October 2024

This market snapshot offers an overview of the nicotine pouch market in Kenya, covering retail channels, and product characteristics ...

Slovakia: nicotine pouch market snapshot, October 2024

Written by Julian Bobadilla | 8th October 2024

This market snapshot offers an overview of the nicotine pouch market in Slovakia, covering retail channels, pricing and product characteristics ...

South Africa: nicotine pouch market snapshot, September 2024

Written by Genaro Pierucci | 16th September 2024

This market snapshot offers an overview of the nicotine pouch market in South Africa, covering retail channels, pricing and product characteristics ...

Latin America: nicotine pouch market overview, August 2024

Written by Genaro Pierucci | 14th August 2024

Nicotine pouch markets in Latin American have experienced considerable activity in 2024. This report covers 16 markets, with a specific focus on a smaller selection, with the aim of understanding the current and future perspectives...

Austria: nicotine pouch market snapshot, August 2024

Written by Julian Bobadilla | 9th August 2024

This market snapshot offers an overview of the nicotine pouch market in Austria, covering retail channels, pricing and product characteristics ...

Pakistan: nicotine pouch market snapshot, July 2024

Written by Usama Anwar | 30th July 2024

This market snapshot offers an overview of the nicotine pouch market in Pakistan, covering retail channels, pricing and product characteristics ...

Heated tobacco compatible hardware tracker insights, Q1 2024

Written by Ana Liz Molina | 4th June 2024

This short report offers insights into heated tobacco compatible hardware found in the first quarter of 2024, taken from our compatible hardware market tracker ...

Norway: nicotine pouch market snapshot, May 2024

Written by Julian Bobadilla | 24th May 2024

This market snapshot offers an overview of the nicotine pouch market in Norway, covering retail channels, pricing and product characteristics...

A global overview and analysis of the evolution of the heated tobacco industry

Written by Ana Liz Molina | 13th March 2024

This report focuses on the heated tobacco industry, providing an overview and analysis of different aspects, such as the launch of major brands and pricing strategies, market size, and the future of the industry ...

Czech Republic: heated tobacco market snapshot, February 2024

Written by Julian Bobadilla | 28th February 2024

This market snapshot offers an overview of the heated tobacco market in the Czech Republic, covering retail channels, pricing and product characteristics ...

Czech Republic: nicotine pouch market snapshot, November 2023

Written by Julian Bobadilla | 30th November 2023

This market snapshot offers an overview of the rapidly expanding nicotine pouch market in the Czech Republic, covering retail channels, pricing and product characteristics ...

Switzerland: nicotine pouch market snapshot, November 2023

Written by Julian Bobadilla | 17th November 2023

This market snapshot offers an overview of the nicotine pouch market in Switzerland, covering retail channels, pricing and product characteristics ...

Potential impact of EU heated tobacco flavour ban: consumer survey analysis

Written by Stefan Plesa | 13th October 2023

This report focuses on the potential impact on heated tobacco consumers of the upcoming ban on flavoured tobacco-containing heated tobacco sticks in the European Union ...

Methodologies and definitions for market reports and data products

Written by TobaccoIntelligence | 16th July 2023

This report provides detailed information about product definitions and the various methodologies behind our market reports and market data products. It will be regularly updated as we develop and create new products ...

An overview of compatible heat-not-burn sticks - selected European markets

Written by Stefan Plesa | 7th June 2023

This report provides a general overview of the heat-not-burn sticks that are compatible with the heat-not-burn devices of large tobacco companies in a select group of European markets ...

A journey analysis of vaping and nicotine pouch usage: a UK-US comparison

Written by Stefan Plesa | 10th May 2023

This report focuses on comparing the nicotine consumption journey in the UK and the US by analysing the time periods through which respondents used different nicotine products, including traditional cigarettes, vaping products and nicotine pouches...

Finland: nicotine pouch market snapshot, April 2023

Written by Julian Bobadilla | 26th April 2023

This market snapshot offers an overview of the nicotine pouch market in Finland, covering retail channels, pricing and product characteristics ...

US: consumer survey – a journey analysis of tobacco alternative usage

Written by Stefan Plesa | 1st March 2023

This report aims to identify patterns and gain insight into what a typical nicotine journey looks like in the US and users’ reasons for switching from one source of nicotine to another ...

Denmark: nicotine pouch market snapshot, January 2023

Written by Julian Bobadilla | 12th January 2023

This market snapshot offers an overview of the nicotine pouch market in Denmark, covering retail channels, pricing and product characteristics ...

UK: consumer survey – a journey analysis of vaping and nicotine pouch usage

Written by Stefan Plesa | 30th November 2022

This report focuses on the nicotine consumption journey in the UK by analysing the time periods for which each respondent has used tobacco alternatives – such as vaping products and nicotine pouches – in addition...

Nicotine pouch consumers – a UK/US comparison

Written by TobaccoIntelligence | 31st October 2022

TobaccoIntelligence launched a consumer survey in May 2022 to analyse the patterns among nicotine pouch users in the UK and the US ...

UK: the nicotine pouch market – consumer survey report, September 2022

Written by Pia Trnovec | 14th September 2022

TobaccoIntelligence launched a consumer survey in May 2022 to analyse the patterns among vapers and nicotine pouch users in the UK. This report closely examines their nicotine pouch usage, comparing behaviour and preferences by gender,...

US: the nicotine pouch market – consumer survey report, August 2022

Written by Pia Trnovec | 31st August 2022

This report closely examines nicotine pouch usage in the US, comparing behaviour and preferences by gender, age group and status of using other nicotine products ...

Poland: the heated tobacco market – social media report, July 2022

Written by Stefan Plesa | 7th July 2022

This report examines the activity around the two main heated tobacco brands – Iqos and Glo – on the most important social networks in Poland, as well as opinions expressed online by Polish users about...

Germany: the heated tobacco market – consumer survey report, June 2022

Written by Lucas Tremlett | 2nd June 2022

Germany is one of the leading heat-not-burn (HnB) markets in the world, and is the country with the fifth largest market size globally according to TobaccoIntelligence’s database. This report presents the most important findings from...

Europe: the nicotine pouch market, May 2022

Written by Julian Bobadilla | 24th May 2022

TobaccoIntelligence analysed three of the most visited nicotine pouch online retailers at a European level. This report outlines our findings ...

Czech Republic: the heated tobacco market, April 2022

Written by Pia Trnovec | 21st April 2022

This report offers a detailed overview of the heated tobacco market in the Czech Republic, covering everything from market size and brands, to compatible products and pricing ...

Market report: nicotine pouches in the Czech Republic

Written by Pia Trnovec | 16th March 2022

The Czech Republic is one of the major nicotine pouch markets in Europe, with a 34% increase in use expected in 2022 compared with last year ...

Market report: HnB and social media in Italy and its evolution in recent years

Written by Pia Trnovec | 20th January 2022

This report examines the activity around two heated tobacco brands – Iqos and Glo – on the most important social networks in Italy, as well as opinions expressed online by Italian users about the brands...

Market snapshot: Germany – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

Although the usage rate is relatively low (0.4%), the German modern oral population is the third by size within the EU despite serious regulatory challenges. This snapshot provides an overview of the German market ...

Market snapshot: Sweden – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

With a long tradition of oral tobacco products – especially snus – dating from the 17th century, Sweden is a primary market for pouched oral products. This snapshot covers Sweden's modern oral market ...

Market snapshot: Finland – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

Finland has a long tradition of using modern oral products, however snus and nicotine pouches are regulated differently. This snapshot offers an overview of Finland's market for modern oral products ...

Market snapshot: Denmark – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

Denmark has the third highest usage rate for modern oral products in the EU, and we expect this rate to almost double by 2025. The snapshot offers an overview of Denmark's modern oral market ...

Market snapshot: Hungary – modern oral market overview

Written by Julian Bobadilla | 17th January 2022

Tobacco-free pouches in Hungary are regulated as tobacco-related products and snus is banned under the EU-level regulation. This snapshot provides an overview of Hungary's market for modern oral products ...

Market report: Italian Iqos consumers satisfied but concerned about prices

Written by Lucas Tremlett | 7th January 2022

This report presents the findings of TobaccoIntelligence's 2021 consumer survey undertaken to study the consumption and behavioural patterns of heated tobacco users in Italy ...