Market & legal data of the tobacco alternatives sector in Italy

Heated tobacco and nicotine pouches lead the global shift to safer nicotine products

Written by Antonia Di Lorenzo | 21st November 2024

A major new report shows a pivotal shift in the global smoking landscape, highlighting the growing use of safer nicotine products, such as heated tobacco and nicotine pouches ...

Imperial Brands reports earnings surge with gains in heated tobacco, modern oral

Written by Antonia Di Lorenzo | 19th November 2024

Imperial Brands has announced 2024 full-year earnings, underscoring its strong performance in next-generation products driven by heated tobacco and modern oral nicotine innovations ...

Italian decree clarifies tax rules and restrictions for herbal heated products

Written by TobaccoIntelligence | 22nd October 2024

In a significant step to restrict the online sale of nicotine products, Italy has banned online sales of nicotine-containing e-cigarettes, indicating a shift towards stricter regulations ...

Italy’s tax system could favour big brands, but what about novel nicotine products?

Written by TobaccoIntelligence | 16th September 2024

Arguments that the minimum excise duty on conventional cigarettes may disadvantage smaller brands could also indirectly apply to alternative nicotine products, but the impact would likely be minimal ...

JT’s acquisition of Vector Group in the US: strategic expansion or short-term boost?

Written by Antonia Di Lorenzo | 22nd August 2024

While the acquisition of US tobacco company Vector by Japan Tobacco (JT) Group will add profit and cashflow to JT’s business immediately, its longer-term significance may be more strategic ...

JTI reports robust performance fuelled by Ploom in the heated tobacco segment

Written by Antonia Di Lorenzo | 2nd August 2024

Japan Tobacco International reports it delivered a robust performance in the first half of the year, continuing its investment to expand its presence in the heated tobacco segment, with Ploom now available in 21 markets...

BAT’s numbers buoyed up by modern oral segment, with significant growth in US

Written by Antonia Di Lorenzo | 25th July 2024

British American Tobacco reported a drop in first-half revenue, offset by the continued growth of new categories. BAT expects new-category revenue to be weighted in the second half of 2024, driven by phased launches ...

Ditching smoking for ENDS products may improve oral health, Italian study finds

Written by Tiziana Cauli | 12th July 2024

Users of smoke-free nicotine products may enjoy better dental health than tobacco smokers, according to a study that found electronic nicotine delivery systems (ENDS) to be associated with a lower accumulation of dental plaque ...

KT&G uses new fast-charging tech to revamp Lil Aible heated tobacco device

Written by Freddie Dawson | 2nd July 2024

KT&G has unveiled a new version of its Lil Aible heated tobacco device. The South Korean tobacco company highlighted the improved charging and pre-heating times of Lil Aible 2.0 ...

In Italy, Philip Morris aims to recycle up to 500,000 Iqos and Lil devices by year’s end

Written by TobaccoIntelligence | 21st May 2024

Philip Morris in Italy has launched a project that aims to recycle up to 500,000 heated tobacco devices by the end of 2024, reusing more than 80% of their raw materials ...

Next EU Parliament should listen to consumers on novel tobacco products

Written by Tiziana Cauli | 13th May 2024

The next European Parliament should make sure that consumers’ demands are met, as its soon-to-be-elected members carry out the revision of the EU tobacco policy framework, according to current parliamentarian Pietro Fiocchi ...

Ploom X is the feather in JTI’s cap as reduced-risk products boost Q1 results

Written by Antonia Di Lorenzo | 9th May 2024

Japan Tobacco International (JTI) delivered a robust performance in the first quarter of 2024, partly thanks to a double-digit increase in reduced-risk product revenue – driven mainly by the heated tobacco sticks segment ...

Harm-reduction strategies are part of the debate in European Parliament elections

Written by Antonia Di Lorenzo | 23rd April 2024

Some 370m Europeans will be called to the polls in June to elect the 720 members of the next European Parliament, and the outcome could shed light on the future of nicotine pouches ...

The evolution of novel tobacco and nicotine products over the last decade

Written by Antonia Di Lorenzo | 5th April 2024

In this part of a series of articles celebrating the tenth anniversary of Tamarind Intelligence, we look at how heated tobacco, nicotine pouches and herbal heated sticks have evolved in the past decade ...

Italy regulates next-generation products with ‘pragmatic’ approach, study finds

Written by TobaccoIntelligence | 27th March 2024

The majority of users of next-generation products in Italy would not continue to use their products if the price of next-generation alternatives increased through taxation, according to a new survey ...

No clear guidance on pouch marketing in Europe, so advertisers should be cautious

Written by Freddie Dawson | 14th March 2024

Rules on how companies can market nicotine pouches in Europe are no clearer, but criticisms of practices have started and are only going to increase as what can and cannot be done in major European...

BAT and Amazon to fight €7m sanction for ‘misleading advertising’ of Glo in Italy

Written by Tiziana Cauli | 20th February 2024

British American Tobacco (BAT) and Amazon are going to appeal a combined total of €7m in sanctions for the “misleading advertising” of Glo Hyper X2 and Glo Hyper Air heated tobacco devices in Italy ...

Italy’s tracing of HHPs could help fight against black market, industry says

Written by Tiziana Cauli | 16th February 2024

Herbal sticks will be tracked and traced the same way as traditional cigarettes and heated tobacco sticks in Italy starting from May, which could work against black market trade ...

BAT subsidiaries continue trying to get EU heated tobacco flavour ban annulled

Written by Tiziana Cauli | 25th January 2024

An appeal on the EU heated tobacco product flavour ban – brought by UK-based Nicoventures Trading and other BAT subsidiaries to the Court of Justice of the European Union is unlikely to succeed ...

BAT reacts to Italian health authorities’ surprise suspension of Velo pouch sales

Written by Tiziana Cauli | 22nd January 2024

British American Tobacco (BAT) did not expect the temporary sales suspension of its Velo nicotine pouches in Italy, ordered by health authorities, and is prepared to take action to protect its rights ...

Nicotine pouch rules single out Redmuule in Italy, but ADM says others may be next

Written by Antonia Di Lorenzo | 6th December 2023

Packaging restrictions introduced by an Italian health ministry decree are intended to apply only to Redmuule nicotine pouches, but similar measures may be implemented for other brands too, say the ADM ...

Italy allows sales of nicotine pouches by a specific brand, but with new restrictions

Written by Antonia Di Lorenzo | 22nd November 2023

The introduction of new packaging requirements for nicotine pouches in a decree allowing sales of one pouch brand shows authorities intended for the decree to legalise the sale of all brands, says the pouch distributor...

No tax increase on Italian HTPs in the next two years, but the rise comes in 2026

Written by Antonia Di Lorenzo | 13th November 2023

There would be no increase in Italian excise duties on heated tobacco products for the next two years under the new 2024 Budget Bill, but the proposal does set a rate rise in 2026 ...

Ploom X international expansion has helped to boost JTI’s Q3 performance

Written by Antonia Di Lorenzo | 31st October 2023

Japan Tobacco International (JTI) enjoyed a solid performance in the third quarter of the year, partially related to its Ploom X heated tobacco product geographic expansion ...

EU heated tobacco flavour ban enters into force amid controversy and criticism

Written by Tiziana Cauli | 23rd October 2023

The EU’s ban on flavours in heated tobacco applies from today, amid criticism from harm reduction advocates, tobacco companies and some European politicians who believe that it could discourage smoking cessation ...

Italy implements EU HTP flavour ban, but ambiguity could cause misinterpretation

Written by TobaccoIntelligence | 1st September 2023

Italy’s parliament has passed a law implementing the EU ban on flavours in heated tobacco – but ambiguity in its definition of the category may lead to difficulties in interpretation ...

With new law Italy is set to prohibit the direct online sale of nicotine pouches

Written by TobaccoIntelligence | 14th August 2023

Italy has stepped back at the last minute from imposing a formal permanent ban on the online sale of nicotine pouches ...

Tobacco group calls public consultation on TPD revision a ‘tick-the-box exercise’

Written by TobaccoIntelligence | 15th May 2023

The EU has launched a public consultation on how it can update its tobacco control framework by revising the Tobacco Products Directive (TPD) and the Tobacco Advertising Directive (TAD) ...

Sweden and alternatives show the way to cut down on smoking, says Italian MEP

Written by Antonia Di Lorenzo | 10th May 2023

The best way to reduce smoking rates is by encouraging smokers to switch to new, reduced-risk categories, according to Italian MEP Aldo Patriciello, who recommends the Swedish approach ...

PMI reports good numbers, positive momentum of Iqos and Zyn in the US

Written by Freddie Dawson | 28th April 2023

Philip Morris International will focus on heated tobacco and nicotine pouches as the alternatives that can help it meet its goal of becoming a majority smoke-free revenue company by 2025 ...

Cigarettes for €0.10 a pack? Italian shops hit by vending-machine hack attack

Written by TobaccoIntelligence | 6th April 2023

Italian tobacco associations estimate up to €250,000 in losses after hundreds of tobacco vending machines were the subject of a cyber-attack thought to be the work of anarchists ...

Roman court to settle battle over JTI's claim low-level menthol isn't a flavour

Written by TobaccoIntelligence | 11th January 2023

An upcoming court ruling in Rome could help to determine whether a European Commission directive prohibiting the addition of a “characterising flavour” to conventional cigarettes is sufficiently clear ...

Italy’s new government reduces planned increases in heated tobacco taxation

Written by TobaccoIntelligence | 8th December 2022

Excise duties on cigarettes in Italy will increase from 1st January, while those on heated tobacco and e-liquids will not rise at the rate previously laid out, under the new Italian government’s 2023 Budget Bill...

How heated tobacco taxes are set to rise as European nations set new parameters

Written by Tiziana Cauli | 29th November 2022

Taxes on tobacco are set to rise across Europe and may be extended to alternative products, including heated tobacco. TobaccoIntelligence analysts consider how this will apply in various different EU member states ...

Further European launches follow Pulze success in Greece and Czech Republic

Written by Antonia Di Lorenzo | 15th November 2022

Tobacco giant Imperial Brands has told investors that its heated tobacco device Pulze and iD consumables, continued to perform well in its pilot markets of the Czech Republic and Greece,...

'It will be hotly contested': what to expect from the EU debate over the new TPD

Written by Tiziana Cauli | 1st November 2022

The forthcoming debate in the European Parliament over the review of the EU Tobacco Products Directive (TPD) could be very heated, with its outcome anything but certain ...

Uncertainty mixed with optimism in tobacco sector ahead of Italian elections

Written by Antonia Di Lorenzo | 12th September 2022

Uncertainty remains high in the Italian tobacco-alternatives industry, but there is a feeling of cautious optimism as the country approaches election day on 25th September ...

BAT confident Hyper X2 can add to its Glo-ing performance in HnB and oral

Written by Antonia Di Lorenzo | 28th July 2022

British American Tobacco (BAT) saw revenue from its new products category portfolio rise by 45% in the first half of the year, with good returns from its modern oral and heated tobacco portfolio ...

PMI releases promising results for first half of year, boosted by heated tobacco

Written by Antonia Di Lorenzo | 22nd July 2022

Philip Morris International (PMI) has raised its full year outlook after it saw decent numbers over the first half of 2022 ...

Italy regulates nicotine pouch sales, with notification and tax requirements

Written by Antonia Di Lorenzo | 28th February 2022

Nicotine pouches will officially be allowed to enter the Italian market following approval of a bill by the country’s Senate ...

Are heated tobacco products a threat to vaping or a complementary product?

Written by Antonia Di Lorenzo | 20th January 2022

Some vapers appear to be switching to heated tobacco products, but should vaping and heated tobacco be viewed as complementary alternatives or competitors ...

Italian Senators consider amendments to modify HnB excise duties from 2022

Written by Antonia Di Lorenzo | 17th December 2021

Italian senators from different political parties have tabled a number of amendments to the Budget Bill 2022 aiming to modify the excise tax rates on heated tobacco products ...

Concern grows over influencers' social media promotion of tobacco products

Written by Antonia Di Lorenzo | 10th November 2021

The misleading advertising of tobacco alternatives on social media has become a critical concern of public health groups and some governments around the world ...

European cancer report 'should include reference to reduced-harm products'

Written by Antonia Di Lorenzo | 14th September 2021

Three Italian members of the European Parliament (MEPs) are hoping to introduce the concept of harm reduction into a strategy report by the Special Committee on Beating Cancer (BECA), but the idea has not yet...

Nations miss the deadline to implement EU's directive on single-use plastics

Written by Antonia Di Lorenzo | 6th September 2021

Few countries hit the deadline for implementing the EU Single-Use Plastics Directive (SUP) to reduce the environmental impact of certain plastics – including those in heated tobacco filters – TobaccoIntelligence has found ...

Italian Ministry of Health evaluates future regulation for nicotine pouches

Written by TobaccoIntelligence | 18th June 2021

Health officials in Rome are considering regulation of nicotine pouches in the country after they seized and banned the sale of a brand of such products following a Higher Health Institute (ISS) laboratory analysis ...

BAT faces a fine of up to €5m over alleged covert heated tobacco advertising in Italy

Written by David Palacios Rubio | 11th June 2021

Italy’s antitrust regulator has opened formal procedures against British American Tobacco (BAT) for using influencers to promote an advertising campaign for Glo Hyper, and it could cost the manufacturer millions ...

Logista defies the pandemic to increase HnB distribution in France and Italy

Written by David Palacios Rubio | 1st June 2021

Heated tobacco distributor Logista enjoyed an increase in business in the first six months of fiscal year 2021 despite the economic challenges presented by the Covid-19 pandemic ...

New year brings new heated tobacco taxes after Italian Senate vote

Written by TobaccoIntelligence | 4th January 2021

Italy has gone into 2021 with new excise duties on heated tobacco after the Senate voted in favour of an amendment included in the country’s budget bill ...

Expected increase in HnB tax is dropped from Italy’s proposed budget for 2021

Written by David Palacios Rubio | 24th November 2020

Italy’s draft budget for 2021 does not include any provision – for now – on taxing heated tobacco products, despite calls from health authorities and members of the country’s Senate ...

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