TobaccoIntelligence - complete coverage of Japan Tobacco

Heated tobacco has always been more popular than e-cigarettes in Japan, which could be why Japan Tobacco International (JTI) launched its tobacco-infused vaping product Ploom TECH+ in its domestic market at the end of 2020 and its?heat-not-burn device Ploom X in July 2021. The company has since reported a strong home performance for its reduced-risk product portfolio. Follow its progress with the news briefings and in-depth reports on this page.??