EU regulation and nicotine pouches: five possible scenarios for the future

Tobacco-free snus is made up of a sachet filled with various ingredients and nicotine. The sachet is intended to be placed under the lip in order to deliver nicotine that will be absorbed via the user’s gums. The main difference between tobacco-free and classic snus is that the latter contains tobacco. Tobacco pouches (snus) are banned throughout the EU except in Sweden. However, there is no EU-level regulation of pouches that contain nicotine but not tobacco and they are the subject of this report. It will cover the EUs current position on this type of product, and then cover possible future scenarios for regulation.

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Pablo Cano Trilla

Head of legal analysis
Pablo runs our regulatory analysis team, leading our international, US and EU coverage in regulatory reports and trackers. Pablo holds an LLM with Distinction from the University of Aberdeen, an LLB in law from the Autonomous University of Madrid and a BA in political science from Pompeu Fabra University. Pablo is a qualified attorney, specialised in international law, EU law & politics, and property law.

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